Create Your Own, No-Cost Mailing List

by Martha Retallick

I've never used a mailing list broker. Reason? When I first started doing
postcard mailings back in 1996, I could barely afford to pay my house rent.
So, renting a mailing list was out of the question.

One of the advantages of operating on a low budget is that you can't spend
your way out of problems, you have to think your way out. In the case of my
mailing list, the thinking centered around the question of Who Do I Know?

A spin through my desktop Rolodex yielded a treasure trove of names. Then
there were those helpful family members and friends who referred names to
the list. (Most of the time, I didn't even have to ask these people for
names. But it never hurts to ask!) And thumbing through the directories of
organizations I belonged to was also useful.

So, there you have it, four readily available sources of names:

1. Your Rolodex (or some other business card file)
2. Family and friends
3. People referred by your family and friends (ask them!)
4. Membership directories from organizations you belong to.

You'll be able to build up quite a list in no time. And if you keep
postcarding over the years, your list will grow some more.

About the author:

Martha Retallick is the author of Postcard Marketing Secrets, a
downloadable manual that shows you how to put postcards to work for your
business -- profitably. Learn more about it at <
http://www.postcardmarketingsecrets.com/ >.