Produce More Sales from your Email Promotions
Judy Cullins
c 2002

Do you get sales come from your ezine regularly? How many
well-written articles do you submit per week to Online ezines?
How often do you send thank you's and follow up messages to
your different email groups?

If you answered not many, then you need to re-evaluate.
The answer to Online success is the same as traditional
Success--promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

1. Market and Make your Ezine a Sales Tool

Ezines are one road to sales if you send them to your list of
targeted subscribers who stay with you at least 8 months.
After 4-7 issues, their trust builds and they eventually will buy
from you. When you offer a live link straight to your sales letter
for your services or products, they will be more likely to visit
your site and buy from you.

Many professionals complain that many subscribe to their ezine,
but not many buy. Ask yourself why?

Is your list targeted to one preferred audience?

Just like a book, you must visualize your preferred buyers. What
are their interests, their major problem that you can solve, and
what do they spend their money on? Are they Online and
comfortable with it? Know as much as you can about your
audience, including the information they really want, and how
they like to buy a product..

As a book and web coach, my ezine may not appeal to free-
lance writers looking for work. Also my books are mainly for
non-fiction writers, who want to self-publish, are interested in
eBooks, and who want to sell thousands rather than hundred of
copies in an easier, Online way.

Be sure to give your targeted audience what they want. If you
don't know who they are, write a short survey of less than 5
questions. Include in your ezine to pull your subscribers'
opinions.

How are you building your subscriber list? What do you offer
people who subscribe?

This sign on most web sites turns people off:
"Subscribe to Our Ezine."

What's the motivation? Where's the benefits? None. To
motivate, include a free eReport or book with every
subscription. Get a strong testimonial like Dan Poynter's
for The Book Coach Says... ezine: "Filled with useful
tips and resources--definitely worth your time." Place it on your
home page. Give visitors a reason to buy.

Another way to build ezine subscribers is to submit articles
online. Many Webmasters and other business people who
subscribe will see your professional article and want to post it
on their Web sites or in their own ezine. Why? Because they
need fresh content for their site and ezine. They want and need
your information. What great publicity for you!

When you get an article accepted, more than 500,000 people
can See it. Check www.addme.com. Other publishers publish
your article On their site, often with a link to your site. Called
viral marketing, this method spreads the word fast and wide.

Each day on my email, I see 10-25 new subscribers' names and
email Addresses. These come directly from my articles.You can
see why I submit at least two a week.

More recently, I discovered after eight months of submitting over
45 articles to various sites, the key words I listed put me
much higher on the search engines. Rarely do I update on the
search engines, but I love what these articles do.

2. Submit Articles to Ezines and Web sites

After seeing different excellent articles, your audience will take
advantage of your benefit-driven signature file, visit your site,
subscribe to your ezine, and eventually buy. Each time I submit
an article, new sales come in--about $100 a day.

Read articles on "How to Write a Publishable Article," "How to
Write an Article Fast," "How to Submit Articles to Ezines and
Web sites." Remember, the trick to promoting yourself and your
products is giving away free information. It's like tasting
chocolate cookie samples at Mrs. Fields. Visitors will be more
likely to buy after they experience a piece of you.

Keep your articles categorized too. At first, I just submitted
random articles. I then realized my 20 years of experience could
be put into six categories:
1. Writing/Publishing
2. eBooks
3. Online Promotion
4. Web Marketing/Promotion,
5. Offline/Traditional Marketing
6. Under 500 words

Now, I offer these categories by auto responder to specific
audiences who want only one or two kinds of articles.  They
appreciate the categories and the easy way to receive
promotional articles.

3. Send Follow up Messages to your Customers, Subscribers
and Clients

Do you keep email lists by category such as subscribers,
potential clients, customers, teleclass participants?

Talking with many professionals, I discovered many only keep
one list, primarily subscribers. While giving my subscribers
information once a month, I make it a point to connect with many
other groups. Each month or so, I send them some free
information with a sales message.

How often do you follow up? The people who hear from you
over time develop trust in you. Once They trust you, they are
more likely to buy from you than new contacts.

Keep a file of your loyal customers, your potential clients, your
subscribers, your teleclass participants, and ePublishers.

To each of these, send a different, targeted follow up email.
Send a "thank you" message offering a freebie. To my loyal
customers I offered a free question answered by email.

In the same email, I followed with "Ways to Benefit and Succeed
from the Book Coach." These included a free subscription to my
ezine, a free teleclass on book writing and promotion, and an
introductory coaching price.

Recycle those articles you post online. Give them away as free
reports to your potential clients. No cost to you and they take
very little time.

Put your online promotion groups in a buying mode. Make an
irrisistable offer that is real. It's a turn off when the free bonus
reports are worth more than the major package being sold. I just
noticed one--the book was $39.95--the free bonuses were
supposedly worth $500. That certainly doesn't speak truth.

For an eBook of 30-60 pages packed with how-to's and
resources, offer two free bonus reports taken from your article
files or book excerpts. These can be 3-7 pages.

Display your product or service's benefits clearly. Give your
potential buyer a picture of how their life would look after using
your expertise. Write ad copy that appeals to their emotions, so
they feel they must buy now.

Off-line promotion takes a lot of time and money. Spend your
time and money on email promotion. The payoffs are large!

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Judy Cullins: author, publisher, book coach
Helps professionals manifest their book and web dreams
eBook: _Ten Non-techie Ways to Market Your Book Online_
www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622
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